The managers have offices in the companys headquarters in oregon, usa. United states market for fiscal 2017, nike brand and converse sales in the united states accounted for approximately 46% of total revenues, compared to 47% and 46% for fiscal 2016 and fiscal 2015, respectively. Nike and global labour practices 3 company and industry background the nike story began when athlete phil knight met track coach, bill bowerman, at the university of oregon in 1957. However, nikes model has specific benefits for the company and contributes to its longevity as a leader in the footwear and activewear space. Knight was a certified public accountant with price waterhouse and coopers. It does, however, offer insight as to the key attributes that should be adopted or addressed. Nike issues a corporate responsibility report every 3 years, in which they identify the goals, successes and culture of. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or. Adidas is all in is the current global marketing strategy for adidas. Knight, a director since 1968, is chairman emeritus of nike, inc. Nike, proudly commented on the companys 2008 performance.
Nike inc said on thursday it would cut about 2 percent of its global workforce as part of efforts to simplify its organizational structure, that will bring down its business segments to four from six. This has implications for organizational practice and future theorizing in the discipline. Nike has delegated a great deal of decisionmakingauthority to the localmarketlevel. Understand the relationship between strategy formulation and implementation. United by our relentless drive, we invent innovation platforms that forge new frontiers in sport and style. New ceo and new strategy12 introduction at the beginning of financial year 2015, the new ceo of microsoft, satya nadella, sent an open email to all employees titled. Nike directly employs 30,000 people around the world, 6,000 of whom work at nike world headquarters near beaverton, oregon. For example an employee might work in the marketing department, but they maybe be assigned to a golf specific project.
Nike organizational structure editable organizational. Nike has an organizational culture that encourages human resources to behave in ways that address business objectives. Nov 14, 2016 nikes organizational culture rodisel 1. The mission statement of nike is to bring inspiration and innovation to every athlete in the world nikebiz, 2010. This is also a strength of nikes organizational structure and. Hiring famous athletes as brand ambassador commercials and infomercials on print and. Nikes organizational structure nike is a global marketer of athletic footwear nikebiz, 2010 nike operates in 160 countries and has many brands including nike golf and air jordan.
Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. It is the worlds largest supplier of athletic shoes and apparel. Creately diagrams can be exported and added to word, ppt. Precise fillable organizational chart template flow chart option in powerpoint 2007 3 column process chart flowchart download freeware how to use flow chart in excel, actual fillable organizational chart template hierarchical chart template office structure chart typical it department org chart department hierarchy chart, cogent fillable organizational chart template free organisation chart.
Nikes organizational structure is worthy of study due to the fact that it has been a successful organization since its inception. Employees work under both product managers and department managers. Due to the wide scale of businesses nike has developed a strong and effective organizational structure that ensures continuous innovation and improvement. There are three main types of organizational structure. It was evident that the organizational structure had to be completely transformed again. Nike s organizational structure has global corporate leadership, which involves corporate managers. Knight is a cofounder of the company and, except for the period from june 1983 through september 1984, served as its president from 1968 to 1990, and from june 2000 to 2004. The company uses a matrix organizational structure. Due to the high fixedcost structure associated with our nike direct operations, a decline in sales, a shift in consumer behavior away from brickandmortar retail, or the closure or poor performance of individual or multiple stores could result in significant lease termination costs, writeoffs of equipment and leasehold improvements and. Building an organizational structure engages managers in two activities. Adidas organizational analysis linkedin slideshare. The company sees innovation as one of its core organizational competencies.
Nike corporation mission is known worldwide as the following phrase. The mission statement of nike is to bring inspiration and innovation to every athlete in. Create marketing content that resonates with prezi video. Understand what a strategy is and identify the difference between businesslevel and corporatelevel strategy. Within the company, nike changed its organizational structure to better integrate sustainability within traditional corporate functions. Nov 03, 2014 nikes 11 management maxims it is our nature to innovate. Organizational structure and design pearson canada. It has grown froma small beaverton,oregon,company intoa globalgiant witha presence in many different sports. State the primary reasons for nikes existence from an analysis of the mission, vision, values, and goals. Nike is committed to providing safe and healthy work environments and to being an environmentally responsible corporate citizen. An analysis of the mission, vision, values, and goals.
For example, local nike managers ingermany made the decision to sign an endorsement contract with worldchampionracecar driver michael. This weekend, the new york times published an indepth story on the toxic work culture at nike. In this type of organization, for example, there may be a marketing. The day i took on my new role, i said that our industry does not respect tradition it only respects innovation. One global division is responsible for managing the worldwide operations of converse, which is another footwear brand and subsidiary of nike inc. Nikes organizational culture rodisel linkedin slideshare. Org chart highlighting visualizing the nike organizational structure. They formed blue ribbon sports nikes forerunner in 1962 to import hightech sports shoes from the japanese company onitsuka tiger. Exhibit 2 nike matrix organization late 1980s this chart was prepared by the case writer for purposes of illustration. However, nike s model has specific benefits for the company and contributes to its longevity as a leader in the footwear and activewear space. Nike, inc directly employs more then 38,000 people throughout the world and contracts directly with factories and manufacturers to employ an additional 800,00 employees. Prearrival selection to inform prospective employees about organizations ensure that values of firm and recruits fit conveys to those admitted that they are members of an elite reinforces image of organization to future applicants encounter new recruit learns about organizational expectations.
Nikes competitive advantages nike is widely recognized as the market leader in the sports apparel industry by virtue of its market share, pro. Identify and provide an example of the use of lateral collaboration and vertical collaboration within the organization, and prepare an action plan to use lateral and vertical collaboration. You can edit this template and create your own diagram. It currently holds the record as the worlds leading manufacturer and supplier of athletic shoes and other sports equipments and apparel. Read nikes mission statement and find information about nike. Nike is an american multinational company producing equipment, footwear, clothes, and accessories. Researchers have argued that if organizational theory is to be relevant to practitioners, emphasis should be placed on organizational effectiveness and its influencing factors 3640. The nike standard, at a minimum, is to comply with all environmental, safety and health laws and regulations. Identify and provide an example of the use of lateral collaboration and vertical collaboration within the organization, and prepare an. The company streamlined its organizational structure to refiect its transition to an. Part one strategy and strategic leadership in dynamic. Nikes unique flat, aka matrix, structure defies the traditional ceowithmultiplesubordinates model that many businesses of nikes stature rely on.
By continuing your navigation, you consent to their use. Functional structure is set up so that each portion of the organization is grouped according to its purpose. The pacific northwest is the birthplace of nike, but now there are a total of more than 160 nike companies all around the world. Only after a company uses these informal or soft systems can it use the formal or hard systems of strategy, struc.
For example, the global sports marketing group releases new athletic shoe marketing campaigns for worldwide marketing. A organizational chart showing organizational chart of lg. Pdf this report is all about to show a marketing plan for nikes products. We sell our nike brand, jordan brand, hurley and converse products to thousands of retail accounts.
This is also a strength of nikes organizational structure, and where the functional part of nike comes into play. We look at the various elements of organizational structure and the fac tors that influence their. Rewiring nike s approach to supply chain sustainability has involved changes both at the company level and with its suppliers. The lower in the organization that authority is delegated, the greater the decentralization. Nikes 11 management maxims it is our nature to innovate. The world headquarters for nike is located near beaverton, oregon which is a suburb of portland. Nikes organizational structure also has two global divisions. You can edit this organizational chart using creately diagramming tool and include in your reportpresentationwebsite. Rewiring nikes approach to supply chain sustainability has involved changes both at the company level and with its suppliers. Jun 15, 2017 nike inc said on thursday it would cut about 2 percent of its global workforce as part of efforts to simplify its organizational structure, that will bring down its business segments to four from six. Integration, incentives and innovation nikes strategy to. Nike is an organization that is structured as a matrix. Nike s unique flat, aka matrix, structure defies the traditional ceowithmultiplesubordinates model that many businesses of nike s stature rely on.
This shows that they really do act on the endless possibilities aspect of their organizational structure. Exhibit 2 shows how the world shoe project fitted into nikes organizational structure. To bring inspiration and innovation to every athlete in the world mcglone and martin 2006. Nikes flat structure is unique among legacy companies, making this brand an excellent study of the inner machinations of a big business. For example, intheworld of soccer, nike was only a minor factor 10 years ago. Nike organizational structure editable organizational chart. The organizational chart of nike displays its 152 main executives including john donahoe, matthew friend and andrew campion.
Vietnam, and thailand manufactured 38%, 27%, 18% and 16% of total nike footwear respectively. Training programs are designed to uphold such corporate culture that aligns with the nike brand image for sports footwear, apparel and equipment. We are fortunate to have built a strong and deep bench of talent across our organization. Oct 24, 2010 nikes organizational structure nike is a global marketer of athletic footwear nikebiz, 2010 nike operates in 160 countries and has many brands including nike golf and air jordan. They decide for the global corporate structure of nike. Nikes innovation team is made up expertsincluding chemists, biomechanists, physiologists, materials developers, coders, and even a planetary astrophysicist.
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